Digital Marketing & Website Proposal
A strategic direction for stronger visibility, daily orders and catering inquiries.
Prepared by Webboxed — July 2026
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Strategic Overview
Rouge et Blanc already has the history, product range and local recognition. The opportunity is to translate these strengths into a modern digital presence that keeps the brand visible, desirable and easy to order from.
Primary Objective
Increase awareness, generate more daily orders and catering inquiries, and make Rouge et Blanc more present in people's everyday food decisions.
Core Positioning
Rouge et Blanc is more than a food shop — it is a trusted local name people rely on for everyday meals, weekend lunches, family gatherings and special occasions.
From everyday cravings to special gatherings, Rouge et Blanc brings food people trust, love and come back for.
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Creative Campaign Platform
كل جمعة إلها طعمتها
Every gathering has its own flavour.
The concept gathering — making it culturally relevant, memorable and flexible enough to support daily food, weekend meals, catering, celebrations and seasonal occasions. Rouge et Blanc becomes part of the tables, moments and gatherings people remember.
Weekend Lunches
Birthdays
Office Meals
Festive Occasions, First Communion, Baptesims, Corporate gatheringsetc.
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Digital Marketing Direction
Communication should feel warm, local, appetizing, familiar and trustworthy — modernizing the brand without making it feel corporate or disconnected from its roots.
Daily Food & Ready Items
Meals, sandwiches, fridge items and quick lunch or dinner options available today.
Catering & Gatherings
Family lunches, birthdays, office meals, weekend tables and small events.
Heritage & Trust
The brand's history, experience and longstanding presence in the area.
Behind the Scenes
Preparation, freshness, kitchen moments, packaging and food being served.
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Language Strategy & Call to Action
Multilingual Approach
Arabic & Lebanese Arabic
Leads daily and community-focused communication.
English
Supports polished catering and lifestyle messaging.
French
Used selectively for premium or formal occasions.
Primary Call to Action
Call or WhatsApp Rouge et Blanc.
The marketing should not only make people hungry …
it should make ordering feel easy and immediate.
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Website Redesign
A modern, appetizing and conversion-focused website to support the full digital strategy.
Daily Food & Catering
The Rouge et Blanc Story
Call & WhatsApp CTAs
Mobile-Friendly Design
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Paid Advertising & WhatsApp API
Targeted Meta Advertising
Accelerate local reach and generate more orders and catering inquiries.
- Local brand awareness
- Daily meals and featured products
- Catering and special occasions
- WhatsApp and direct inquiry generation
Optional WhatsApp Business API
A dedicated WhatsApp Business API number to centralize inquiries, automate selected responses, improve follow-up and support future marketing and customer-service workflows.
Setup, automation scope and platform fees will be defined and quoted separately based on approved requirements.
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Professional Offers Compared
Additional photography or videography sessions may be quoted separately based on required scope.
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Investment Summary
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Let's Build Something Great Together
Rouge et Blanc has the heritage, the product and the trust. This proposal gives it the digital presence to match — turning everyday cravings and special gatherings into consistent orders and loyal customers.
Next Step
Review the offers and confirm your preferred package.
Contact
Reach out to Webboxed to align on scope and timeline.
Launch
Begin building visibility, orders and catering growth.
webboxed.com
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Rouge e Blanc